9/13/2018 9:05:35 AM

29th Züchex - Istanbul

The 29th INTERNATIONAL ZUCHEX Home and Kitchenware Fair, organized by Tarsus Turkey / Life Media with the support of the Glassware Association (ZÜCDER), broke the domestic and international visitor record of the last 28 years. Our company took its place at the fair with the Perilla brand. Domestic producers looking to open up to alternative markets and create new export channels, alongside foreign investors wanting to convert the increase in foreign currency into highly profitable purchasing advantages, flocked to ZUCHEX 2018. The fair, spread over 120 thousand square meters at Tüyap Beylikdüzü, was visited by 25,641 domestic and 4,142 international professionals. The 30th gathering of ZUCHEX, which hosted 474 companies from the home and kitchenware sector, will be held on September 12-15, 2019. Evaluating International ZUCHEX 2018, Tarsus Turkey General Manager Zekeriya Aytemur stated that based on participant and visitor feedback received throughout the organization, they left behind a very beneficial fair in every aspect. Aytemur emphasized that they broke the domestic and international visitor record of all previous ZUCHEX fairs, saying: "This fair became a hope for the Turkish Home and Kitchenware Sector, which targeted $4.5 billion in exports in 2018. We saw the pessimistic atmosphere over the sector dissipate, replaced by confidence and the excitement of new trade opportunities. Over the next three years, we aim to double the number of international visitors—the majority of whom are large buyers—and create more added value for the sector, just as we did at this fair.